Head of Growth Marketing

Head of Marketing, Demand, Growth, and Acquisition

Company: RESTORE (Sister Company)

Location: Remote (U.S.)

Base Compensation: $160,000 + Performance Incentives

#### About the Opportunity

RESTORE is expanding its portfolio of high-performing, consumer-facing businesses, and we are looking for a battle-tested VP / Head of Performance & Growth Marketing to lead customer acquisition and revenue growth for a rapidly scaling, event-driven sister brand.

Unlike traditional e-commerce or standard evergreen lead generation, this business thrives on high-impact, scheduled local events across the country—driving consumers aged 55+ to attend in-person experiences. Our acquisition engine is anchored by high-volume Direct Mail, amplified by precision Paid Search, Paid Social (Meta), and offline-to-online attribution.

We are looking for a true "player-coach": a strategic marketing leader who can own the entire marketing function, manage the P&L, and eventually bring our external direct mail operations in-house—while still rolling up your sleeves inside Google Ads and Meta every week to optimize bids, creative, and geo-pacing.

#### What You Will Do

• Lead the Full Growth & Performance Function: Own end-to-end customer acquisition, revenue growth, and unit economics (Cost Per Attendee, MER, and Revenue Per Event) across national and regional markets.
• Master Event-Driven Geo-Pacing: Architect, launch, and tightly pace Paid Search (Google Ads) and Paid Social (Meta) campaigns around strict geographic boundaries and hard event deadlines—maximizing foot traffic without overpaying for impressions or clicks.
• Own & Transition Direct Mail In-House: Partner with our current external direct mail agency to optimize list segmentation, postal drop windows, creative formats, and offer testing—with a clear roadmap to evaluate and bring direct mail strategy and execution in-house.
• Bridge Offline & Digital Attribution: Build closed-loop tracking that connects postal drops, digital "air cover" (geo-targeted Meta/Search ads timed to mail delivery), QR codes, call tracking, and CRM attendee match-backs.
• Build High-Trust Creative for a 55+ Audience: Develop clear, trustworthy, conversion-focused messaging, landing pages, and lead-capture flows tailored specifically to motivating an older demographic to take an offline, in-person action.
• Diagnose & Optimize in Real Time: Monitor daily market pacing and quickly deploy tactical recovery levers (bid adjustments, localized SMS/email blasts, creative refreshes) whenever a market tracks behind attendance targets.

What We’re Looking For

• Proven Player-Coach Operator: You have led a marketing team and owned multi-million-dollar budgets, yet you remain deeply fluent and hands-on inside Google Ads and Meta Ads Manager.
• Direct Mail & Offline Media Fluency: Hands-on experience executing or overseeing high-volume direct-response direct mail (list modeling, drop pacing, response curves, and ROI measurement).
• Enterprise Paid Search & Paid Social Expertise: Demonstrated success managing tight geographic flighting, radius targeting, impression share optimization, and high-converting lead capture on Meta and Google.
• 55+ Consumer Marketing Acumen: A strong track record driving offline actions (appointments, consultations, or live event attendance) among a 55+ demographic through trust-building, direct-response creative.
• Relentless Focus on Down-Funnel Revenue: You make decisions based on incremental lift, show rates, and closed revenue—not vanity metrics like impressions, CTR, or raw form fills.
• Executive Alacrity & Pattern Recognition: Strong analysis and communication. You diagnose funnel bottlenecks quickly, and move to a solution with urgency, and communicate the roadmap forward clearly with executive leadership.

#### Why Join Us

• High-Impact Autonomy: Step into a profitable, proven business model with immediate P&L ownership and the mandate to build and scale the internal marketing engine.
• Competitive Compensation: $160,000 base salary with meaningful performance upside, backed by the stability and resources of an established ownership group.