Marketing Director – Salon 123

Job Summary

Salon 123 is seeking a Marketing Director to lead marketing strategy and execution across digital, social, and traditional channels. You’ll guide a team, manage campaigns and budgets, and use research and analytics to strengthen brand visibility, generate demand, and support sales and e-commerce goals. This role partners across functions to turn business priorities into clear, coordinated marketing plans.

Duties

• Lead marketing, advertising, or public relations teams; set priorities and manage marketing projects from planning through reporting.
• Develop multichannel marketing programs, including content marketing, email marketing, social media marketing, social media advertising campaigns, print advertising, and performance marketing.
• Oversee demand generation, advertising sales support, and business-to-business (B2B) marketing; collaborate with sales and product management.
• Manage search engine optimization (SEO), marketing automation tools, customer relationship management (CRM) systems, and digital channels, including WordPress.
• Use Google Analytics, web analytics reporting, and other research to guide data-driven decisions; manage budgets and assess campaign performance.
• Your impact: Coordinated campaigns and clear performance insights help teams focus resources and connect customers with relevant salon offerings.

Qualifications

• Experience in marketing management, team leadership, campaign management, and cross-functional collaboration.
• Skills in content writing, copywriting, graphic design, and digital marketing; familiarity with Adobe Creative Suite, HTML, and e-commerce is preferred.
• Experience with marketing automation, CRM systems, Google Analytics, Google AdWords, and Facebook Advertising is preferred.
• Knowledge of advertising sales, budgeting, analytics, and marketing project management; ability to translate research into practical plans.

Pay: $60,000.00 per year

Work Location: Remote